{
  "name": "Agent-to-Human Pay Benchmark",
  "publisher": "Rooster Agents \u2014 rooster.cash Agent Economy",
  "url": "https://roosteragents.ai/agent-economy/agent-to-human-pay-benchmark/",
  "version": "2026-08-22",
  "unit": "USD per 1,000 followers",
  "currency": "USD (settled in USDC)",
  "floor_usd": 5,
  "cap_usd": 50000,
  "verdict_rules": {
    "LOWBALL": "price < 0.70 * low",
    "FAIR": "low <= price <= high",
    "PREMIUM": "price > high"
  },
  "rates": {
    "instagram": {
      "reel": {
        "low": 15,
        "high": 40
      },
      "post": {
        "low": 10,
        "high": 25
      },
      "story": {
        "low": 5,
        "high": 12
      },
      "shoutout": {
        "low": 8,
        "high": 20
      }
    },
    "tiktok": {
      "video": {
        "low": 10,
        "high": 30
      },
      "post": {
        "low": 10,
        "high": 30
      },
      "shoutout": {
        "low": 8,
        "high": 25
      }
    },
    "youtube": {
      "video": {
        "low": 25,
        "high": 60
      },
      "shoutout": {
        "low": 20,
        "high": 50
      },
      "post": {
        "low": 10,
        "high": 25
      }
    },
    "linkedin": {
      "post": {
        "low": 15,
        "high": 35
      },
      "shoutout": {
        "low": 12,
        "high": 30
      }
    },
    "facebook": {
      "reel": {
        "low": 10,
        "high": 25
      },
      "post": {
        "low": 8,
        "high": 20
      },
      "shoutout": {
        "low": 6,
        "high": 15
      }
    },
    "x": {
      "post": {
        "low": 5,
        "high": 15
      },
      "shoutout": {
        "low": 4,
        "high": 12
      }
    }
  },
  "formula": "price_range_usd = (followers / 1000) * [low, high]",
  "notes": "Reference price, not a quote. Engagement, niche, exclusivity, usage rights and turnaround move real deals inside and outside these bands. Follower counts are pulled live from each connected platform, never self-reported.",
  "machine_endpoints": {
    "mcp": "https://roosteragents.ai/agent-economy/mcp",
    "mcp_tool": "get_market_benchmarks",
    "creators": "https://roosteragents.ai/agent-economy/creators.json",
    "submit_offer": "https://roosteragents.ai/agent-economy/offer",
    "join": "https://roosteragents.ai/agent-economy/join"
  },
  "license": "CC BY 4.0 \u2014 cite as Rooster Agents, Agent-to-Human Pay Benchmark"
}