For Immediate Release
ST. GEORGE, UT — September 29, 2026 — Every agency pitch sounds the same: more leads, better ads, higher rankings. These are the questions that force the difference into the open — before you sign a twelve-month retainer.
For most med spas and cosmetic practices, a specialist wins — not because generalists lack skill, but because aesthetic marketing carries rules and economics a generalist has to learn on your budget. Before-and-after imagery restrictions on ad platforms, medical advertising claims, consult-based sales cycles, membership and package economics, and the gap between a $300 injectable visit and a $12,000 surgical case all change how campaigns should be built.
Ask every finalist the same ten questions, in writing, and compare the answers side by side. Vague answers are an answer.
Real proof ties marketing activity to revenue events you can verify: consults booked, consults attended, treatments or surgeries sold, and the cost of each. A screenshot of a traffic graph or a “300% more leads” headline is not proof, because neither tells you whether those leads were qualified, answered or converted.
The practice should own everything: the domain, the website and its hosting login, the Google Ads and Meta ad accounts, the Google Business Profile, the analytics and tag manager containers, the call-tracking numbers, and the patient-inquiry records in your CRM. The agency should be granted access as a user or manager, never as the sole owner.
“This is exactly the kind of work we do for the clinics we partner with.” — Andrew Smart, Founder, Rooster Agents
Read the full guide: How to Choose a Clinic Marketing Agency: 10 Questions to Ask Before You Sign.