The AI marketing podcast for high-ticket clinics and coaches. How to win Google, AI answers (ChatGPT, Gemini, Perplexity) and social — one guide at a time. Just text Rudy.
Most med spa marketing advice is a list of tactics nobody measures. These are the ideas that move one number — booked, attended consults — ranked by how quickly they do it.
Read the full guide →Most clinics do not lose patients to a better surgeon, a nicer website, or a cheaper price. They lose them to whichever competitor answered first. Speed to lead is the least glamorous number in clinic marketing and the one that moves revenue fastest.
Read the full guide →Prospective patients do not search "plastic surgeon" — they search "rhinoplasty near me" and pick from three results on a map. Here is how a practice earns those three spots, and how the same work now decides whether AI assistants name you at all.
Read the full guide →Every aesthetic clinic owner eventually asks which platform to put the money on. The honest answer depends on your treatments, your market’s search volume, and one number most clinics have never measured. Here is the decision, the budget split, and the 30-day test.
Read the full guide →Reviews now decide your Map Pack position, your click-through rate, and whether AI assistants name you at all. The clinics winning are not the ones with happier patients — they are the ones that never forget to ask. Here is how to automate the ask.
Read the full guide →Most med spas do not have a lead problem — they have a follow-up problem. A CRM only pays for itself if it replies faster than a human can and refuses to let a consult go cold. Here is how to pick one, and what to ignore.
Read the full guide →Your Google Business Profile is the first thing patients see when they search your city — and the first thing AI reads when it decides who to recommend. Most clinics leave half of it blank. Here is how to fill every field that matters.
Read the full guide →AI Overviews now sit above the blue links for most searches. Here is how a clinic actually earns a place inside that answer — and the recommendation that comes with it.
Read the full guide →The real numbers behind what clinics spend on marketing — channel by channel — and where the money actually turns into booked consults.
Read the full guide →AI assistants now answer “who’s the best med spa near me?” for millions of patients every month. Here is how to become the name they say.
Read the full guide →Everything a high-ticket clinic needs to know about using AI to fill the calendar — without hiring a marketing department.
Read the full guide →If patients can’t find you when they search, none of the rest of your marketing matters. Here are the usual culprits — and the fixes.
Read the full guide →Search is becoming answers. Here is how to make sure the answer includes you.
Read the full guide →Traffic is worthless if it doesn’t book. Here is the exact path from anonymous visitor to confirmed consult.
Read the full guide →