The AI marketing podcast for high-ticket clinics and coaches. How to win Google, AI answers (ChatGPT, Gemini, Perplexity) and social — one guide at a time. Just text Rudy.
A practical, plain-English playbook for ranking a med spa in local search and AI answers — organized by what actually moves booked consults.
Read the full guide →Cosmetic surgery patients research for weeks or months before they ever call. These marketing ideas make sure that, when they finally decide, your practice is the one they already trust — and the one that answers first.
Read the full guide →Most dermatology practices are full on medical visits and quiet on the cosmetic, cash-pay side that actually funds growth. These are the marketing ideas that change that mix — ranked by how quickly they book.
Read the full guide →Every agency pitch sounds the same: more leads, better ads, higher rankings. These are the questions that force the difference into the open — before you sign a twelve-month retainer.
Read the full guide →Consultant, agency, fractional CMO — the titles blur. This is what a plastic surgery marketing consultant actually does, what the engagement costs in 2026, and how to tell a diagnosis from a sales pitch.
Read the full guide →Most clinics buy tactics in a random order and call it a strategy. This is the twelve-month sequence we run, quarter by quarter, with the one number that decides whether you move on.
Read the full guide →Most med spa marketing advice is a list of tactics nobody measures. These are the ideas that move one number — booked, attended consults — ranked by how quickly they do it.
Read the full guide →Most clinics do not lose patients to a better surgeon, a nicer website, or a cheaper price. They lose them to whichever competitor answered first. Speed to lead is the least glamorous number in clinic marketing and the one that moves revenue fastest.
Read the full guide →Prospective patients do not search "plastic surgeon" — they search "rhinoplasty near me" and pick from three results on a map. Here is how a practice earns those three spots, and how the same work now decides whether AI assistants name you at all.
Read the full guide →Every aesthetic clinic owner eventually asks which platform to put the money on. The honest answer depends on your treatments, your market’s search volume, and one number most clinics have never measured. Here is the decision, the budget split, and the 30-day test.
Read the full guide →Reviews now decide your Map Pack position, your click-through rate, and whether AI assistants name you at all. The clinics winning are not the ones with happier patients — they are the ones that never forget to ask. Here is how to automate the ask.
Read the full guide →Most med spas do not have a lead problem — they have a follow-up problem. A CRM only pays for itself if it replies faster than a human can and refuses to let a consult go cold. Here is how to pick one, and what to ignore.
Read the full guide →Your Google Business Profile is the first thing patients see when they search your city — and the first thing AI reads when it decides who to recommend. Most clinics leave half of it blank. Here is how to fill every field that matters.
Read the full guide →AI Overviews now sit above the blue links for most searches. Here is how a clinic actually earns a place inside that answer — and the recommendation that comes with it.
Read the full guide →The real numbers behind what clinics spend on marketing — channel by channel — and where the money actually turns into booked consults.
Read the full guide →AI assistants now answer “who’s the best med spa near me?” for millions of patients every month. Here is how to become the name they say.
Read the full guide →Everything a high-ticket clinic needs to know about using AI to fill the calendar — without hiring a marketing department.
Read the full guide →If patients can’t find you when they search, none of the rest of your marketing matters. Here are the usual culprits — and the fixes.
Read the full guide →Search is becoming answers. Here is how to make sure the answer includes you.
Read the full guide →Traffic is worthless if it doesn’t book. Here is the exact path from anonymous visitor to confirmed consult.
Read the full guide →