Arsenal — Sales & Conversion

Reach customers the moment they need you.

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A founder grew a pet-insurance company to a $1B exit with one trick: find people posting photos of their new puppy, let AI identify the breed, and send a personal “congrats on your new Golden!” that introduced insurance. The Signal turns that trick into a repeatable, compliant engine for your business — it catches the life-event that creates demand, AI-enriches it into a personal hook, and sends a warm first touch at the exact right moment.

Home / Arsenal / The Signal
Detect → Enrich → Personalize
1 · Detect

A public life-event signal

🐶@newpuppymom
Everyone meet Bailey!! 💕 our new golden retriever puppy just came home today 😍
New-pet life event detected
2 · Enrich

AI turns it into a hook

  • Breed: Golden Retriever
  • Life stage: 8-wk puppy
  • Need: vet bills spike yrs 1-2
3 · Personalize

The first touch, ready to send

Congrats on Bailey! 🐶 Goldens are the best. Quick heads up — puppy vet bills run highest the first 2 years. Want a 30-sec quote so a surprise bill never hits you?
Sent via an opted-in channel · human · easy opt-out
Compliant by design. The Signal acts only on permission-based and public-intent signals and reaches people through channels they opted into — never scraped private data or cold spam.
Get The Signal →

Catch every customer at the exact right moment.

We map your trigger event, wire the AI enrichment and the first touch, and tune every message to your brand and market — compliantly. Text Rudy to turn on The Signal.