A transcript gives you the words. It misses the hook frame, the on-screen text, the proof card, the pacing, and the closing CTA — which is where a winning ad actually does its persuading. The Competitor Video Teardown reads a video the way a human does: frame by frame, plus the audio and caption — then hands you the beat-by-beat breakdown and exactly how to out-execute it.
Most teams study a competitor's video by watching it a few times and guessing. We read every frame — so the hook, the offer timing, and the CTA that make it convert stop being a mystery and become something you can beat.
A transcript only captures the words. It misses the on-screen text, the hook frame, the product shots, the captions, the pacing, and the call-to-action card at the end — which is where most of a winning ad's persuasion actually lives. The Teardown reads the video the way a human does: frame by frame, plus the audio, plus the caption, so nothing gets missed.
A beat-by-beat breakdown of the video on a timeline — the hook, the problem, the proof, the offer and the CTA — with the exact on-screen text at each moment, what's working, and the single highest-leverage way to beat it. Basically your competitor's playbook, reverse-engineered.
Yes — reels, TikToks, YouTube videos, and ad links all work. Anything your prospects are watching, we can pull apart.
The demo on this page is an illustrative teardown so you can see the format instantly. To run a real teardown on your actual competitor's videos — and get a rewrite that out-executes them — text Rudy and we'll do it for you, held to the Rooster Standard before anything ships.
This is the public taste of how we read the market. Text Rudy with the links your prospects are watching and we’ll run real frame-by-frame teardowns — then build you the ads that out-execute them, held to the Rooster Standard before anything goes live.
