Your business, explained in 90 seconds.
The reel format big brands pay creators to fly to their events and make: a glowing diagram of how it works, a voice walking through it step by step, captions you can follow on mute. We make it from your own steps, your own pages and your own brand, with a text-to-start button and a QR code on screen the whole way through.
Watch a real one
Made for MON$TER, one of our clients, about how business owners get paid for their data. No camera, no actor, no editor. Every piece below is in it:
- The stack. Their 5 steps, from “Your Data” up to “Get Paid”. Each one lights up as the voice reaches it.
- Two-line captions. Every word on screen, with the key phrase in their brand type.
- Pop-ups, a text thread and a buyer map so a list never turns into a wall of words.
- Four words to remember at the end, and a last line that runs straight back into the first.
- The way in. “Text Max” and a QR code that opens a text with the message already written.
Try it with your steps
Pick a business or type your own five steps, then press play. This is the storyboard each reel is made from. It runs in your browser and sends nothing.
The finished reel adds the voice, sound effects, your real pages or clips underneath, and a cover frame with the title, so it never shows a blank first frame.
Their reel vs. ours
The format came from a summit recap: a creator in a red cape explaining a software company’s launches in 90 seconds. It works. Here is what changes when you can make it on demand.
| The original | The Crash Course |
|---|---|
| A creator flies to an event, films, then an editor cuts it | No shoot needed. Your steps, your pages, a narrated script. A new one in minutes |
| One brand, one event, one video | Any business, any topic: how it works, a new offer, a launch, an event recap |
| Diagram of the brand’s platform | Diagram of your customer’s path, from first text to result |
| Ends on a recap and nothing to do | Text button and QR on screen the whole time, so viewers can act without leaving the video |
| Checked by eye | Checked before delivery: voice matches the script, every word captioned, QR scans to the exact message, real cover frame |
How a reel gets made
Five steps, one promise
We write how your business works as a stack of five steps and a 90-second script, in plain words your customers use.
Your type, colors and pages
Your fonts, colors, logo or mascot, and your own website pages or clips underneath. Nothing generic.
Text to start, on screen
A text button and a QR code that opens a message to you, ready to post on Reels, TikTok and Shorts.
Questions
What is a 90-second crash course reel?
A short vertical video that explains one thing fast. The top half shows the steps of how your business works as a stack, and the step being explained lights up while a voice walks through it. Captions, pop-up labels and a closing recap of four words make it easy to follow with the sound off.
Why does this format work on Reels, TikTok and Shorts?
People save and share videos that teach them something quickly. A countdown promise (90 seconds), a diagram that moves with the voice and an ending that runs straight back into the opening line keep people watching to the end and often watching twice.
Do I have to film anything?
No. The reel can be made entirely from your own website pages, your logo and mascot, and a narrated script. If you have event or job-site clips, we can cut them in underneath the diagram instead.
How is this different from a normal explainer video?
Most explainers are a one-time project. This is a repeatable format: once your steps and brand are set up, a new crash course on a new topic, offer or event can be made in minutes, and every one carries your text button and a QR code so viewers can reach you.
What gets checked before a reel goes out?
Every reel is checked before it is delivered: the right size, sound on every part, the voice matching the script, captions for every word, the QR code scanning to the exact message, a real cover frame and no blank screens.
Can I get one for my business?
Yes. Text Rudy one line about your business. A person reads it and answers.
Want a crash course for your business?
Tell us what you sell. We’ll turn how it works into a 90-second reel with your brand and a text-to-start button on screen. Text Rudy one line. No form.
Text Rudy about this