The Data X-Ray
Every business owner has heard their data is worth something. Almost none have seen it. Hold a phone up to the computer on their counter and the X-ray lights up the business data files inside it, each with what files like it license for. Published buyer ranges run up to $3 million a year.
Drag the lens across the laptop
Every file you uncover adds to the total. Then tap Use my camera and try it on the computer in front of you.
What it does
Three things, in the time it takes to say hello.
A pitch, or a picture
Owners don't say no to their data being valuable. They just can't see it. So show them.
| Explaining it | The X-ray | |
|---|---|---|
| What the owner sees | A page of words about data | Their own computer, lit up |
| Time to the point | A few minutes of explaining | About twenty seconds |
| What they remember | That someone pitched them | The files and the number |
| What it asks of them | Trust first | Nothing. No signup, no upload |
| What happens next | "Send me something" | "What's inside mine?" |
How to use it with an owner
- Open the X-ray. The demo starts on its own: a shop laptop with the lens sweeping across it.
- Tap Use my camera. Allow the camera and point the phone at a laptop or monitor.
- Sweep the lens. Each file the lens uncovers adds to the total. Or switch Reveal to Whole computer.
- Fit it to the business. Set team size and years of records and the example re-prices.
- Save the picture. Save the X-ray and send it to the owner. The conversation starts from the picture.
What the numbers are
- Examples, on purpose. The X-ray never opens a file. The values split published buyer ranges across the kinds of files a business computer holds.
- Two kinds of money. Live data refreshes every day and can be licensed again each year. Archives are a one-time sale.
- Business data only. Names, phone numbers and emails come out before any buyer sees anything. The owner keeps ownership.
- A real number is free. The picture starts the conversation. A valuation of the owner's actual data finishes it.
FAQ
What is The Data X-Ray?
A free camera tool. Point a phone at a laptop or monitor and it draws an X-ray over the computer on screen: the kinds of business data files a working computer holds, each labeled with what files like it license for. A demo plays first, so you can see it before turning on a camera.
Does it read the files on the computer?
No. It never opens, reads or connects to the computer. It recognizes that a computer is in the picture and shows the kinds of files a business computer typically holds. The dollar figures are examples, not a scan of anyone's data.
Where do the dollar figures come from?
From published buyer ranges for business data: $50K to $1M for a one-time sale and $300K to $3M a year for a recurring license. The team-size and years sliders move the example along that range.
Is the camera video uploaded?
No. The video is processed on the device and never leaves it. Turn on Show tracking data to watch the count of network requests since the camera turned on. It stays at zero.
Who is it for?
Anyone who talks to business owners about the value of their data: MON$TER MONEY ambassadors, Data Kings and Queens, and owners who want to see it for themselves. It turns an abstract idea into a picture in about twenty seconds.
What kind of data is it about?
Business operating data only: invoices, customer history, jobs, tickets, orders, schedules, archives and playbooks. Names, phone numbers and emails are removed before any buyer sees anything, and the owner keeps ownership. Data is licensed, not sold.
Can I get this for my market or my brand?
Yes. Text XRAY to Rudy and he will tell you what a version for your market would look like.
Want it pointed at your market?
Text XRAY to Rudy and he'll tell you what a version for your market or your brand would look like.